Gary Cowger to Speak on Global Business and Manufacturing Strategies, October 16

Gary Cowger, Professor of Engineering Practice for Integrative Systems + Design and former GM Group Vice President of Global Manufacturing and Labor Relations, will present a lecture on Wednesday, October 16 on global platforms—what they are and why they are relevant.

The seminar will provide a more detailed look into how globalization has changed the manufacturing industry. In particular, it will consider the following questions: What is a global platform? What is global design and development? Why is it important? How does one design regionally, sell regionally, yet engineer globally?

Cowger was invited by Prof. Kira Barton, Assistant Professor, Mechanical Engineering, to speak in her Global Manufacturing course (ME/MFG 587). The course describes how manufacturing enterprises should deploy globalization strategies that include issues such as fitting the product to the region in which it intends to be sold, selecting the best manufacturing configuration to enhance productivity, and optimizing the location of factories. It mainly focuses on how to construct the three main units of manufacturing enterprises—product design, manufacturing, and business model—to make them more responsive to market changes.

Gary L. Cowger is chairman and CEO of GLC Ventures, LLC, a management consultancy on business, manufacturing and technology strategy and global organizational structures and implementation. He is also immediate past chairman of the board of trustees at Kettering University (former General Motors Institute), and he serves on the board of director of Delphi Automotive. Since Mr. Cowger began his career with General Motors in 1965, he has held various manufacturing and engineering positions. Prior to his retirement, he was group vice president of Global Manufacturing and Labor Relations (2005-2009), where he was responsible for directing all of GMs manufacturing (173 major facilities in 34 countries), manufacturing engineering, and labor relation activities worldwide. Currently, Mr. Cowger is a Professor of Engineering Practice for the Integrative Systems + Design Division at the University of Michigan.

The seminar will be held at 3:30PM on Wednesday, October 16, 2013 in the University of Michigan Chrysler Center Room 151.

Seats are limited. To reserve a seat, please contact Megan Szkatulski at (734) 647-7235 or at no later than Tuesday, Oct. 15.